The ATRA University

The ATRA University project is a collaboration between ATRA, ATRA chapters, and technical schools, working together to provide specialized training for students and local ATRA member staff.

The purpose is to develop technical training programs based on the needs of local ATRA Member shops. These training programs go directly to ATRA University Centers as part of their regular curriculum. This helps to ensure that University graduates are more able to produce on day one of their hire. ATRA, along with ATRA Chapters, also serve to help place these individuals in ATRA Member shops. It’s a better way of training, employee development, and career planning.

ATRA University Centers

ATRA operates 20 University Centers throughout the US and Canada. Each UP Center operates independently of ATRA. They incorporate ATRA training into their curriculum, host ATRA’s annual technical seminars, and work directly with shop owners to provide the best training possible for their students and technicians already employed in the transmission repair industry).

In addition, ATRA conducts training “Bootcamps” for UP Center instructors. Through this, they can learn new training techniques and skills at the ATRA corporate office in China Grove, Texas.

The growth potential is enormous, with opportunities to double or triple the current number of UP Centers.

How ATRA University Works

The ATRA University seeks to bring ATRA training into local technical schools. Local chapters provide input to ATRA to tailor their training materials based on local needs. The outcome (purpose) is to:

01.

Shop Owners, Technicians,
and Chapters

Shop owners and technicians have specific needs based on the failures and technical problems they see. These hurdles require a local solution. After all, the technical issues in Orlando, Florida, differ from those in Denver, Colorado, and then again in Vancouver, British Columbia. Every North American city has unique challenges in keeping shops up-to-date and profitable. ATRA’s University Project works on a city-by-city and local basis.

02.

ATRA Research Technicians
and Trainers

ATRA has some of the country’s brightest and most highly-skilled research technicians and trainers. They research problems and develop solutions to the most challenging technical issues from thousands of tech calls they receive each year. From this, they create bulletins, training materials, and technical videos and conduct live training sessions. The net beneficiary is the customer, who relies on well-trained technicians to quickly get them back on the road without unnecessary costs and repairs.

03.

Technical Universities
and Colleges

Technical Universities and Colleges (ATRA University Centers) receive custom training materials for problems they see locally. ATRA supplements the school’s curriculum to provide each student with the best training possible. This training helps them to be better prepared after graduation to get hired and be productive at a local ATRA Member shop.

04.

Customers

Through this program, ATRA Member transmission and full-service repair shops become the best choice for the motoring public to have their vehicles repaired. ATRA University helps to ensure that customers receive the best care possible for their repair concerns. This training and skill, coupled with ATRA’s Nationwide Golden Rule warranty, give customers the peace of mind they deserve. Wherever they travel in the US and Canada, they can rely on having an ATRA Member shop nearby.

ATRA Training is Just a Click Away!

Want to Learn More?

The ATRA University serves everyone in the transmission rebuild/repair industry. It has something for you whether you’re an instructor, student, shop owner, or technician. To ensure you get the right information, please click on the tab below that best describes you. An ATRA agent will get back to you with the information you need. We’ll send you written information and a follow-up call for the best results.

Get In Touch

The ATRA technical library is a resource that includes bulletins, rebuild manuals, video training, and a testing and certification program. As a University Center, you’ll have access to ATRA’s vast technical resources that’ll help prepare your students for employment. You can use as much or as little as you see fit.

If you’d like to learn more about the ATRA University project and how your school can be part of the program, fill out this simple form, and an ATRA agent will contact you.






    Future & Current Students

    Proper training is essential for finding a well-paying job in the automotive industry. ATRA, in cooperation with instructors, will develop training programs to meet the needs of shop owners in your city. And ATRA offers this training in the way you want to receive it. As a registered student at a school participating in the ATRA University Project, you can access ATRA’s  technical library and video training materials with a workstation or mobile device.

    If you’d like to know more about the program or find an ATRA University Center near you, fill out this form, and an ATRA agent will contact you.




      Select Your State*



      Get In Touch

      Operating a transmission repair shop is more challenging than ever, including finding well-trained technicians. Every area of the country has different needs, along with technician skillsets to work on the vehicles you see in your shop. Your input is vital to help ATRA develop training materials to meet your needs.

      If you’d like to know more about the program or find an ATRA University Center near you, fill out this form, and an ATRA agent will contact you.




        Select Your State*



        Get In Touch

        Technology is changing at a breakneck pace. The challenge to keep up with the technology is greater than ever. Attending an annual training seminar is no longer sufficient to keep you up to date. ATRA University can help you meet these challenges with specialized classes, evening or all-day seminars, and hands-on workshops.

        If you’d like to know more about the program or find an ATRA University Center near you, fill out this form, and an ATRA agent will contact you.




          Select Your State*



          Instructor

          Get In Touch

          The ATRA technical library is a resource that includes bulletins, rebuild manuals, video training, and a testing and certification program. As a University Center, you’ll have access to ATRA’s vast technical resources that’ll help prepare your students for employment. You can use as much or as little as you see fit.

          If you’d like to learn more about the ATRA University project and how your school can be part of the program, fill out this simple form, and an ATRA agent will contact you.






            Student

            Future & Current Students

            Proper training is essential for finding a well-paying job in the automotive industry. ATRA, in cooperation with instructors, will develop training programs to meet the needs of shop owners in your city. And ATRA offers this training in the way you want to receive it. As a registered student at a school participating in the ATRA University Project, you can access ATRA’s  technical library and video training materials with a workstation or mobile device.

            If you’d like to know more about the program or find an ATRA University Center near you, fill out this form, and an ATRA agent will contact you.




              Select Your State*



              Shop Owner

              Get In Touch

              Operating a transmission repair shop is more challenging than ever, including finding well-trained technicians. Every area of the country has different needs, along with technician skillsets to work on the vehicles you see in your shop. Your input is vital to help ATRA develop training materials to meet your needs.

              If you’d like to know more about the program or find an ATRA University Center near you, fill out this form, and an ATRA agent will contact you.




                Select Your State*



                Technician

                Get In Touch

                Technology is changing at a breakneck pace. The challenge to keep up with the technology is greater than ever. Attending an annual training seminar is no longer sufficient to keep you up to date. ATRA University can help you meet these challenges with specialized classes, evening or all-day seminars, and hands-on workshops.

                If you’d like to know more about the program or find an ATRA University Center near you, fill out this form, and an ATRA agent will contact you.




                  Select Your State*